Why are TV shows like "Game of Thrones" so popular? How does Disney score movie gold so often? And why do products endorsed by athletes like LeBron James sell so well? In this class we will look into everything from ticket sales to the development of collateral products.
Then we'll dive into the sociology behind sports & entertainment offerings, and analyze emerging consumer trends to see how they might influence preferences or even product development. We'll also discuss ethics behind different marketing campaigns, and endorsement contracts and sponsorship contracts!
Then we'll dive into the sociology behind sports & entertainment offerings, and analyze emerging consumer trends to see how they might influence preferences or even product development. We'll also discuss ethics behind different marketing campaigns, and endorsement contracts and sponsorship contracts!
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"Obstacles don't have to stop you. If you run into a wall,
don't turn around and give up.
Figure out how to climb it, go through it, or work around it."
-- Michael Jordan --
